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BakerLab
BakerLab Digital studio floor in Kuala Lumpur with designers at work
Web design studio · Kuala Lumpur

Websites engineered to turn visitors into paying customers

Plenty of sites look good. Far fewer earn their keep. BakerLab designs, builds and tunes websites for Malaysian businesses that need enquiries, orders and bookings — not just compliments.

9 yrsrunning the lab since 2017
210+websites shipped for Malaysian firms
3.2×average enquiry uplift after relaunch
94%of clients stay with us past year one
What we do

Five disciplines, one obsession: measurable results

Each engagement is scoped around a business outcome. We tell you before we start how we will know it worked.

01

Custom Website Builds

Hand-built marketing sites on clean, fast code — no bloated themes, no page builders slowing you down.

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02

E-commerce Storefronts

Stores that make buying effortless, with local payment gateways, shipping rules and SST-ready invoicing.

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03

Conversion Audits

A forensic look at why your current site leaks enquiries, with a prioritised fix list ranked by revenue impact.

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04

UX & Interface Design

Research-backed user journeys and interface systems that make complex products feel obvious.

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05

Web Portals & Integrations

Client portals, dashboards and API integrations that connect your website to the systems you already run.

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Not sure where to start?

Tell us the business problem. We will recommend the smallest engagement that can prove value.

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How we work

The lab method

Borrowed from product teams, sized for Malaysian SMEs. No black boxes — you see every experiment.

Diagnose

We interview your customers, dig through your analytics and map where money is being left on the table.

Prototype

Clickable prototypes go in front of real users before a line of production code is written.

Build

Lean, accessible, search-friendly code with performance budgets enforced on every page.

Tune

After launch we watch the data for ninety days and keep adjusting until the numbers move.

Selected work

Recent experiments that paid off

Fintech client dashboard interface on a desktop monitor
Fintech · Web portal

Meridian Capital Advisory

Client onboarding portal that replaced a paper process across three branches.

-68% onboarding time

Fashion boutique online store shown on laptop and phone
Retail · E-commerce

Tanamera Batik House

Storefront rebuild with FPX and e-wallet checkout tuned for mobile buyers.

2.4× online revenue

Clinic appointment booking screen on a tablet
Healthcare · Booking

Klinik Ardena Group

Self-serve appointment booking across five clinics, cutting phone queues.

+57% booked appointments

Logistics shipment tracking portal with Southeast Asia route map
Logistics · Portal

Selat Freight Systems

Customer tracking portal that deflected thousands of “where is my cargo” calls.

-41% support tickets

Client words

What the numbers looked like from their side

“We stopped counting compliments and started counting enquiries. Forty-plus a month now, from about a dozen before.”
Amirul H. — Managing Director, Selat Freight Systems
“The audit alone paid for itself. They found a checkout bug our previous agency missed for two years.”
Mei Ling T. — Founder, Tanamera Batik House
“Patients book themselves in at midnight. Our front desk finally breathes.”
Dr. Farah A. — Director, Klinik Ardena Group
“BakerLab explained every decision in ringgit terms. First agency that ever spoke our language.”
Suresh K. — COO, Meridian Capital Advisory
“Site loads in under two seconds on my phone in Sabah. Customers noticed before I did.”
Jasmine W. — Owner, Borneo Trail Outfitters
The studio

A small lab in TTDI, deliberately kept small

Twelve people, no account-manager layers, no outsourced production. The people who scope your project are the ones who design and build it.

  • Senior designer and developer on every engagement
  • Fixed quotes in writing before work begins
  • Plain-language reporting your finance team will actually read
  • Everything built to Malaysian PDPA requirements

Meet the studio

BakerLab team during a relaxed morning standup
Questions

Things clients ask before hiring us

Most of our custom brochure sites land between RM9,000 and RM26,000. Online stores and web portals typically start from RM28,000 because of payment, stock and integration work. After one scoping call we give you a fixed written quote — not an estimate that creeps.

A content-led marketing site usually ships in five to eight weeks. E-commerce and portal projects run ten to sixteen weeks depending on integrations. You get a milestone plan in week one, so you always know what is happening next.

No. Our studio is in Taman Tun Dr Ismail, but we serve clients across Malaysia — Penang, Johor Bahru, Kota Kinabalu, Kuching — plus regional teams in Singapore. Reviews happen over video calls with shared prototypes.

Yes — mobile comes first. Over 70% of Malaysian web traffic is on phones, so we design the small-screen experience before the desktop one, then test on real devices before launch.

Often, yes. Our conversion audit measures where your existing site loses enquiries and tells you honestly whether a rebuild pays off, or whether targeted fixes will move the numbers first.

We set up Malaysian or Singapore-region hosting, SSL, backups and monitoring, and offer care plans covering updates, security patches and small content changes — your team never touches code.

Every project ships with analytics and enquiry tracking configured on day one. Ninety days after launch we send a plain-language report comparing enquiries, conversion rate and page speed against your old baseline.

Ready to find out what your website should be earning?

Book a scoping call